Kapamilya entertainment content captivates audiences in first half of 2023

ABS-CBN, the country’s leading content provider, continues to captivate digital users with its relatable and entertaining content, achieving another milestone by emerging as the most viewed TikTok entertainment account in Southeast Asia for the first half of 2023. 

According to data from TikToktainment, ABS-CBN’s official TikTok account @abscbn generated a total of 2,850,148,520 video views in the first half of the year or an average of 898,817 video views per video. 

Among the most watched videos of @abscbn on TikTok are clips from the popular Kapamilya revenge drama series “Dirty Linen,” which captivated audiences with its riveting storyline and a powerhouse ensemble of cast since its premiere early this year.  The game-changing teleserye has amassed over 2.3 billion views on TikTok.

In addition, highlights from other ABS-CBN shows like “It’s Showtime” and “FPJ’s Batang Quiapo” among others, have also contributed significantly to the total video views of @abscbn on TikTok, which currently has 5.3 million followers and 274.7 million likes. 

Meanwhile, ABS-CBN PR account @abscbnpr on TikTok was the overall top performer, amassing 81.9 million views, from April to June and the number one account during the month of May and first half of August in both the entertainment info category.

ABS-CBN’s commitment to continue serving audiences with entertaining and inspiring stories boosts the company’s transition into being an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties that appeal to a wide array of audiences. 

For other news, follow @abscbnpr on TikTok, Facebook, X (formerly Twitter), Instagram, and Threads or visit www.abs-cbn.com/newsroom.