ABS-CBN, the Philippines’ leading entertainment and media company, opened 2019 on a high note as viewers nationwide tuned in to its news and entertainment shows, making the network achieve an average audience share of 45% in January, or 15 points higher than GMA’s 30%, based on Kantar Media’s data.
 
It led in the capital region, Metro Manila, where it registered an average audience share of 44% against GMA’s 23%. Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
 
ABS-CBN programs ruled the top 10 list of most watched programs in January with 9 shows, led by consistent top-rater “FPJ’s Ang Probinsyano” (39.1%).
 
Also part of the top 10 are ABS-CBN’s newest shows, Angel Locsin’s “The General’s Daughter” (32.8%) and the new reality talent show, “World of Dance Philippines” (30.8%). “Now and Forever (Ngayon at Kailanman)” (28.7%) ended its run strongly, while the comeback of “Minute to Win It: Last Man Standing” (22.6%) earned its place on the top 10. Other regular top 10 shows are nightly news program “TV Patrol” (30.2%), “Memories (Maalaala Mo Kaya)” (24.3%), “Betrayal (Halik)” (23.2), and “Once Upon A Time (Wansapanataym)” (22.4%).
 
Meanwhile, ABS-CBN won across all time blocks, particulary in primetime where it earned an average audience share of 50%, or 21 points higher than GMA’s 29%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments to reach more consumers effectively.
 
Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital terrestrial television (DTT) in the country. As of October 2018, ABS-CBN TVplus, a DTT device, already sold 6.1 million boxes since its launch in 2015. It continues to give Filipinos a premium TV watching experience. 
ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos' viewing habits. It launched its new streaming service, iWant, which immediately became the most in-demand app for Filipino iOS and Android users as it reached more than one million mobile app downloads on the first day of its official drop in November 2018, as users scrambled to experience the platform’s original films and series, and its diverse library of content.
 
 
TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	45
2	GMA	30
3	TV5	2
Source: Kantar Media

 
TABLE 2.  NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	50
2	GMA	29
3	TV5	3
Source: Kantar Media

  
TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS

RANK	TV NETWORK			AUDIENCE SHARE IN %
1	ABS-CBN			37
2	GMA			27
3	TV5			1
		Source: Kantar Media

 
TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	42
2	GMA	31
3	TV5	2
Source: Kantar Media

 
TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	44
2	GMA	33
3	TV5	2
Source: Kantar Media

 
TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	40
2	GMA	32
3	TV5	2
Source: Kantar Media

 
TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	54
2	GMA	25
3	TV5	3
Source: Kantar Media

 
TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	55
2	GMA	26
3	TV5	2
Source: Kantar Media

 
TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN JANUARY 2019 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	44
2	GMA	23
3	TV5	2
Source: Kantar Media

 
TABLE 10.  TOTAL DAY MEGA MANILA TV VIEWERSHIP IN JANUARY 2019 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	37
2	GMA	28
3	TV5	2
Source: Kantar Media

 
TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN JANUARY 2019 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS) 

Rank	Channel	Title	Rating in %
1	ABS-CBN	FPJ'S ANG PROBINSYANO	39.1
2	ABS-CBN	THE GENERAL’S DAUGHTER	32.8
3	ABS-CBN	WORLD OF DANCE PHILIPPINES	30.8
4	ABS-CBN	TV PATROL	30.2
5	ABS-CBN	NGAYON AT KAILANMAN	28.7
6	GMA	KAPUSO MO, JESSICA SOHO	25.7
7	ABS-CBN	MAALAALA MO KAYA	24.3
8	ABS-CBN	HALIK	23.2
9	ABS-CBN	MINUTE TO WIN IT: LAST MAN STANDING	22.6
10	ABS-CBN	WANSAPANATAYM	22.4