ABS-CBN Artists gather for a Cause
The country’s biggest stars and industry leaders gathered together to celebrate ABS-CBN Ball 2018. Beyond the glitz and glamour, the Ball aims to share the love by giving back to the needy. With the tagline, “ Share the Love”, this year’s ball aims to raise funds for the Children’s Village set to be re – launched in December. It also aims to raise attention and awareness about the projects and services of Bantay Bata 163.
“It’s a place where we bring the children we rescue,” Bantay Bata 163 program director Jing Castañeda said during the ball's primer aired on ANC. “We call it a ‘home that heals,’ a home that gives hope. Because that’s what the children we rescue lose — the sense of hope, and that’s where we teach them to dream again.”
Stars walked on the red carpet donning their gorgeous gowns and suits. Many were seen with a blue ribbon pinned on their designer outfits, symbolizing the cause being championed in this year’s Ball.
“This is actually the international color for child abuse. Child abuse is a worldwide phenomenon. It’s not just a problem in the Philippines; it’s a problem in several countries. This is our way of promoting prevention of child abuse," Jing said in an interview with ANC.
Castaneda expressed gratitude for choosing Bantay Bata 163 as the recipient of ABS-CBN Ball 2018’s fundraising effort, which is regarded as the biggest gathering of stars in local showbiz.
“The mere fact that we are the beneficiary, it’s a huge help in generating awareness for our advocacy, which is prevention of child abuse,” she said.
Castañeda added that the organization is looking forward to forge lasting partnerships with stars who attended the ball, not just for the Children’s Village, but also for Bantay Bata 163’s other projects.
The ABS-CBN Ball 2018 is the start of more collaboration between ABS-CBN and Bantay Bata 163. Recently, BB163 gave out Bantay Bata coin banks to the different offices and departments of ABS-CBN. Employees will have to fill the cans with coins until December.
Since its inception in 1997, Bantay Bata 163 has helped more than a million Filipino children. The organization works to protect and ensure the welfare of children, also through medical and educational assistance.