Inilunsad ng ABS-CBN Foundation (AFI) ang pinakabagong yugto ng kanilang “Pantawid ng Pag-ibig” campaign. Pinangalanang “Pilipino Para Sa Pilipino,” ito ay naghihikayat sa mga indibidwal at mga korporasyon na tumugon sa patuloy na pangangailangan ng pagkain para sa mga nawalan ng trabaho at hindi makapag-hanapbuhay dahil sa COVID-19.
 
Nakatutok ang “Pantawid ng Pag-ibig: Pilipino Para Sa Pilipino” sa paghahatid ng food packs at hot meals sa mga pamilyang nakararanas ng gutom ngayong panahon ng pandemiya. 
 
Bawat isang daang pisong donasyon na matatanggap sa mga AFI bank account at mga ka-partner na e-wallet tulad ng GCash at PayMaya, o kaya ay sa pagbili ng donation voucher sa Lazada at Grab ay makapagpapakain na ng isang pamilya sa isang araw. Ang apat na raang piso ay makapaghahatid ng pagkain sa isang pamilya sa loob ng isang linggo.
 
Ani Roberta Lopez-Feliciano, managing director ng ABS-CBN Foundation, habang tumatagal ang pandemiya, mas lalong dumarami ang nawawalan ng kabuhayan, kaya’t mas lalong pinaigting ng AFI ang kanilang pagsisikap na makapag-abot ng tulong sa higit na nakakararami pang nangangailangan.
 
Dagdag pa ni Feliciano, inaanyayahan nila ang lahat na magbigay ng donasyon upang sama-sama na maitawid ng mga Pilipino ang kahirapan na dulot ng pandemiya.
 
Simula nang mailunsad ang “Pantawid ng Pag-ibig” noong Marso 19, 2020, higit sa P 500 milyon na cash at in-kind donations ang nalikom mula sa indibidwal at mga korporasyon, na nakapaghatid ng tulong sa higit na 920,000 na pamilya sa National Capital Region (NCR) at sa mga piling probinsya.
 
Ang mga nalikom na donasyon na cash ay ipinambili ng pagkain at bigas, de lata, instant noodles, biskwit, gatas, kape, shampoo, sabon, at vitamins. Sakop ng campaign ang paghatid ng hot meals sa mga apektadong pamilya at mga frontliners sa mga hospital at mga ka-partner na lungsod. Nakapag-abot din ang ABS-CBN Foundation ng Personal Protective Equipment (PPE) sa mga ospital at sa mga samahan ng mga frontliners sa NCR at iba pang probinsya.
 
Maaaring maipaabot sa ABS-CBN Foundation ang mga donasyon ng P100 o P400 sa pamamagitan ng GCash, PayMaya, Lazada, Grab at sa mga bank accounts ng AFI.
 
Para sa karagdagang impormasyon, magpunta sa www.pantawidngpagibig.com.

Online channels power donations to purchase food packs for families 

ABS-CBN Foundation, Inc. (AFI) launches the newest edition of its “Pantawid ng Pag-ibig” campaign. Tagged “Pilipino Para Sa Pilipino,” the campaign invites individual and corporate donors to respond to the continuing need for food and basic necessities of those who have lost jobs and cannot make a living due to COVID-19.

In its launch phase, “Pantawid ng Pag-ibig: Pilipino Para Sa Pilipino” is focused on providing immediate relief through distribution of food packs and hot meals to families most in need.

Every Php 100 donation made through AFI bank and online payment partners GCash and PayMaya, or through voucher redemption in Lazada and Grab can feed one family for a day. Four hundred pesos (Php 400) can help feed a family of five for a week.

“The COVID-19 pandemic has gone on for a year now, and it doesn’t yet show signs of slowing down. The longer we are not able to go out to work or to school, the greater the chance that more businesses will shut down, adding to the growing number of people unemployed,” said Roberta Lopez-Feliciano, ABS-CBN Foundation managing director. “Therefore there will be more people in need of food and basic necessities, and we will commit our best efforts to reach out to these affected families, so your donations can support as many people as we can.”

She added, “The latest run of the ‘Pantawid ng Pag-ibig’ campaign is called ‘Pilipino Para Sa Pilipino,’ because this is very much an invitation to all of us, as one community to show compassion to our fellows. We want to empower everyone to each give what we can, and then rally our families, friends, colleagues and business partners to also make their own donations because we are all in this together.”

Since “Pantawid ng Pag-ibig” was first launched in March 19, 2020, over Php 500 million in cash and in-kind donations from corporate and individual donors have supported more than 920,000 families from the National Capital Region (NCR) and selected provinces nationwide.

Cash donations were used to purchase food and basic necessities such as rice, canned goods, noodles, biscuits, milk, coffee, shampoo, soap, detergent, and vitamins. The campaign included distribution of hot meals to families in need and to frontliners in hospitals and partner cities.  Under the campaign, ABS-CBN Foundation was also able to provide Personal Protective Equipment (PPE) to hospitals and to frontliner organizations in NCR and various provinces.

“On behalf of our beneficiaries, I thank all our donors, partners, and everyone who has supported the ‘Pantawid ng Pag-ibig’ all this time,” Lopez-Feliciano said. “With your continued support, we hope to reach even more Filipino families as we go into ‘Pantawid ng Pag-ibig: Pilipino Para Sa Pilipino.’”

Individual donations of Php 100 or Php 400 may be made through online payment channels, particularly electronic wallets GCash and PayMaya and through vouchers available in Lazada and Grab. AFI also accepts donations via online banking channels of its partner banks. More ways to donate will be released in the coming weeks.

Alongside these fundraising efforts, ABS-CBN Foundation is actively working with corporate donors to boost the “Pantawid ng Pag-ibig: Pilipino Para sa Pilipino” campaign and extend resources to even more Filipino families in need.

AFI’s “Pantawid ng Pag-ibig” is part of ABS-CBN’s multi-pronged public service initiative to help Filipinos cope with the pandemic through an information drive, fundraising campaign, multiplatform news coverage, and special programming for the entire family. The company’s COVID-19 response won a Silver Stevie ® for Most Valuable Corporate Response last December 2020 and a Philippine Quill award on March 25.

For more information, visit www.pantawidngpagibig.com