CORPORATE STRATEGY

Transforming lives by changing the media landscape is both ABS-CBN's vision and passion. As our audiences demand greater control over how and when they will consume our content, we will ensure our continued relevance by distributing our content on the widest array of platforms that technology will allow. Our audiences will be able to reach us anytime, in any place, and in any medium and device.

While everything around us changes - the technology, the production process, the medium used to access our content - our core ability to create quality content that touch, inspire, and empower our viewers must remain constant. We will continue to build on our core strength of content creation.
 

CORPORATE VISION

For ABS-CBN to be the place where the best talent comes to tell meaningful stories that promote human good

CORPORATE MISSION

In the Service of the Filipino
In the Service of our audiences worldwide

THE KAPAMILYA WAY

For us in ABS-CBN, our core values serve as our anchor and guide post. They guide us through the journey towards achieveing our vision.  Our core values, with clearly articulated behavioral indicators, define the ABS-CBN culture and the kind of people that  thrive in our organization. This is what we call "The Kapamilya Way."

Values

EXCELLENCE

1. EXCELLENCE

Our goal is to be among the world’s best at storytelling and this always begins with serving the audience first.

We will work as a team and continuously learn and improve our craft together while engaging partners to deliver the best work every time.

We recognize performance that enhance our capabilities or result in better ways to do things.



 

These are the behavioral indicators of Excellence:

PROVIDES BEST SERVICE

Develops an intimate understanding of the needs of the company, audience, or partners and gives the best possible solution.

CONTINUOUSLY IMPROVING

 Always striving to be better in terms of skills and attitude. Always up-to-date in knowledge and ready to embrace change. Uses best judgement, relies on available data, and also manages risks that come with a new approach. No matter the situation, we don’t easily give up in pursuing our goals and upholding our standards.
 

MOTIVATES AND INSPIRES

Brings out the best from a team by giving the best tools and directions, and by appreciating excellent performance.

HUMILITY

2. HUMILITY

We know we cannot do everything on our own. We can do great things only because we welcome the contribution of our colleagues and our audience. We likewise believe that outside partners help us become better in our service.

We acknowledge the audience as our reason for being, and the positive change in their lives as the true measure of our success.

 

These are the behavioral indicators of Humility: 

ACCEPTS NEW LEARNING

Has the attitude there’s always something to learn or unlearn from every success or failure. Success does not make us arrogant and failure does not crush our spirit. So, we are willing to learn even from other teams, the audience, and partners. 
 
SPEAKS TRUE

Respectfully expresses their true opinion because it is for the good of all. When there are disagreements, discusses and debates based on shared values. Supports the consensus or their leader’s decision if we believe it to be valid, beneficial, and fair.


 

KAPAMILYA SPIRIT

3. KAPAMILYA SPIRIT

In ABS-CBN, we live to serve. We find joy and fulfillment in doing work that is inspiring, meaningful,  and empowering to the people that we serve.

Like a family, we treat our colleagues, audience, and partners with respect and genuine compassion.

We take care of ourselves and each other because physical, emotional, and mental well-being are important to us.

With honesty and integrity, we can ensure a relationship that is sincere and always fair.


 
THESE ARE THE BEHAVIORAL INDICATORS OF KAPAMILYA SPIRIT:

COMMITTED TO SERVICE

Puts the interests of the people that we serve above all. Embraces joyfulness as the basic attitude whenever we serve our Kapamilya. Creates and nurtures deep, authentic relations with our Kapamilya that are built on trust.

TRUE TO ALL

Can be trusted by every colleague, genuinely cares for the audience, and treats suppliers and clients as partners who deserve our respect and truthfulness.

CARES FOR THE COMPANY AND EVERY KAPAMILYA

Always mindful of the company’s resources and does not have interests that conflict with the welfare of the company. Helps promote a culture that embraces diversity and cares about the total well-being of everyone.

TEAM PLAYER

A believer in working together and makes sure it is a positive experience for all involved.