CORPORATE STRATEGY

    Transforming lives by changing the media landscape is both ABS-CBN’s vision and passion. As our audiences demand greater control over how and when they will consume our content, we will ensure our continued relevance by distributing our content on the widest array of platforms that technology will allow. Our audiences will be able to reach us anytime, in any place, and in any medium and device.

    While everything around us changes – the technology, the production process, the medium used to access our content – our core ability to create quality content that touch, inspire, and empower our viewers must remain constant. We will continue to build on our core strength of content creation.

    CORPORATE VISION

    For ABS-CBN to be the place where the best talent comes to tell meaningful stories that promote human good

    CORPORATE MISSION

    In the Service of the Filipino
    In the Service of our audiences worldwide

    THE KAPAMILYA WAY

    For us in ABS-CBN, our core values serve as our anchor and guide post. They guide us through the journey towards achieveing our vision.  Our core values, with clearly articulated behavioral indicators, define the ABS-CBN culture and the kind of people that  thrive in our organization. This is what we call “The Kapamilya Way.”

    Our Values

    EXCELLENCE








     







     
     

    MOTIVATES AND INSPIRES

    Brings out the best from a team by giving the best tools and directions, and by appreciating excellent performance.

    HUMILITY




     

     

     
     




     

    KAPAMILYA SPIRIT












     
















    Values, Mission and Vision | ABS-CBN Corporate