Students from Columbia Business School flew to Manila from New York and visited ABS-CBN as part of their "Global Immersion: Philippines: Asia's Rising Tiger" course.
MBA students watch "It's Showtime," visit TV Patrol studio
Students from Columbia Business School flew to Manila from New York and visited ABS-CBN as part of their "Global Immersion: Philippines: Asia's Rising Tiger" course.
During their visit of ABS-CBN's headquarters, the graduate students learned about ABS-CBN's evolution from a broadcasting network to a global storytelling company.
Led by Prof. Medini Singh, the Columbian class participated in insightful discussions with ABS-CBN's Transformation and Innovation head Mark Nepomuceno, Integrated News and Current Affairs head Francis Toral, and Corporate Communications head Kane Errol Choa about the transformation of the company and how it bounced back post-shutdown.
After the learning sessions, the students toured the company's headquarters. They got the opportunity to join "It's Showtime's" live audience and visited "TV Patrol's" studio—giving them an insight into what goes on behind the scenes.
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