Filipinos households are still turning to ABS-CBN for insightful news and heartfelt TV programs as the network continued to hold on to its average audience share of 45% in August, or 14 points higher than GMA’s 31%, according to data from Kantar Media.
“FPJ’s Ang Probinsyano” (35.8%) continued to maintain its winning streak for almost four years now as the most watched show nationwide. Similarly, the return of “The Voice Kids” (35.5%) on TV made it claim the title as the top pick of Filipinos among weekend shows.
“The General’s Daughter’s” (30.9%) high-octane episodes kept viewers entertained in August, while weekend shows “Hiwaga ng Kambat” (30.6%) and “Maalaala Mo Kaya” (30.2%) proved that how much Filipinos love values-laden programs.
Rounding out the top ten list of most watched shows nationwide are “TV Patrol” (28.1%), “Home Sweetie Home: Extra Sweet” (24.2%), “Kadenang Ginto” (22.7%), and “The Killer Bride” (22.5%), which broke into the top 10 in less than a month since it premiered.
Meanwhile, ABS-CBN also won all time blocks in August, asserting its dominance in primetime (6:00 PM-12:00 MN) where it recorded 48% share, versus GMA’s 31%; in the afternoon block (3:00 PM-6:00 PM) with 47%, compared to GMA’s 33%; in the noontime block (12:00 NN-3:00 PM) with 46%, versus GMA’s 32%, and in the morning block (6:00 AM-12:00 NN) with 39%, in contrast to GMA’s 29%.
Likewise, the Kapamilya network also emerged triumphant again Metro Manila as it registered 41% share, or 16 points higher than GMA’s 25%. In Mega Manila, ABS-CBN registered 36%, while GMA got 31%.
In Total Luzon, ABS-CBN earned 41%, versus GMA’s 34%. It also won in Total Visayas with 55%, beating GMA’s 24%, as well as in Total Mindanao with 52%, trailing GMA’s 28%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
TABLE 1. TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN AUGUST 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
45 |
| 2 |
GMA |
31 |
| 3 |
TV5 |
3 |
| Source: Kantar Media |
TABLE 2. NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN AUGUST 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
48 |
| 2 |
GMA |
31 |
| 3 |
TV5 |
4 |
| Source: Kantar Media |
TABLE 3. NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN AUGUST 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
|
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
|
39 |
| 2 |
GMA |
|
29 |
| 3 |
TV5 |
|
1 |
| |
Source: Kantar Media |
| |
|
|
|
|
| |
|
|
|
|
|
TABLE 4. NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN AUGUST 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
46 |
| 2 |
GMA |
32 |
| 3 |
TV5 |
3 |
| Source: Kantar Media |
TABLE 5. NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN AUGUST 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
47 |
| 2 |
GMA |
33 |
| 3 |
TV5 |
2 |
| Source: Kantar Media |
TABLE 6. TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN AUGUST 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
41 |
| 2 |
GMA |
34 |
| 3 |
TV5 |
3 |
| Source: Kantar Media |
TABLE 7. TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN AUGUST 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
55 |
| 2 |
GMA |
24 |
| 3 |
TV5 |
4 |
| Source: Kantar Media |
TABLE 8. TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN AUGUST 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
52 |
| 2 |
GMA |
28 |
| 3 |
TV5 |
3 |
| Source: Kantar Media |
TABLE 9. TOTAL DAY METRO MANILA TV VIEWERSHIP IN AUGUST 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
41 |
| 2 |
GMA |
25 |
| 3 |
TV5 |
2 |
| Source: Kantar Media |
TABLE 10. TOTAL DAY MEGA MANILA TV VIEWERSHIP IN AUGUST 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
36 |
| 2 |
GMA |
31 |
| 3 |
TV5 |
3 |
| Source: Kantar Media |
TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN AUGUST 2019 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)
| Rank |
Channel |
Title |
Rating in % |
| 1 |
ABS-CBN |
FPJ'S ANG PROBINSYANO |
35.8% |
| 2 |
ABS-CBN |
THE VOICE KIDS |
35.5% |
| 3 |
ABS-CBN |
THE GENERAL’S DAUGHTER |
30.9% |
| 4 |
ABS-CBN |
HIWAGA NG KAMBAT |
30.6% |
| 5 |
ABS-CBN |
MAALAALA MO KAYA |
30.2% |
| 6 |
ABS-CBN |
TV PATROL |
28.1% |
| 7 |
GMA |
KAPUSO MO, JESSICA SOHO |
27.2% |
| 8 |
ABS-CBN |
HOME SWEETIE HOME: EXTRA SWEET |
24.2% |
| 9 |
ABS-CBN |
KADENANG GINTO |
22.7% |
| 10 |
ABS-CBN |
THE KILLER BRIDE |
22.5% |