New Christmas ID trends on Twitter and YouTube, gets praises from netizens
ABS-CBN’s 2020 Christmas ID “Ikaw Ang Liwanag at Ligaya” recorded 2.5 million views on Facebook and 1.3 million views on YouTube for a total of 3.8 million views less than 24 hours after it was launched on Tuesday (December 1), as its message that God is the source of light and love in the dark times resonated with the people.
The video featured inspiring stories of Filipinos who have proven during this pandemic that each one of us is capable of passing on God’s light and bringing real joy to one another.
They include couple Arjanmar and Khaye Rebeta, who got engaged after the latter got discharged from the hospital after surviving COVID-19, and preacher Monching Bueno, who served frontliners by driving for them and sharing God’s word to them.
The stories of pedicab driver Rodolfo Ariño, who despite his disability, still strives for his family, and Peter Roncales, who traveled to Samar on his bicycle to find ways to help his parents, also touched the hearts of viewers.
Also bringing light and joy are the inclusion of prayers in the video and the acts of kindness shown by the artists and programs in the Christmas ID. Rodolfo, for instance, received a new pedicab and other goods, while Peter’s parents were sent home to reunite with him and were given a new source of livelihood.
With its touching stories, positive message, and powerful imagery, “Ikaw Ang Liwanag At Ligaya” emerged immediately as a trending topic on Twitter after its launch, and also became the top trending video on YouTube in the Philippines. It was made special with the presence of Kapamilya stars with ABS-CBN’s chairman Mark Lopez, president and CEO Carlo Katigbak, and COO of broadcast Cory Vidanes.
According to @dixsalazar, “nawalan man ng prangkisa, ang siguradong hindi mawawala ay ang pagbibigay serbisyo ng ABS-CBN. Patuloy na magiging liwanag at maghahatid ng ligaya sa bawat Kapamilyang Pilipino.”
As for @rjiezcen22, he remarked, “grabe kinikilabutan ako habang pinapanood ‘yung buong CID ng Kapamilya. Naiiyak ako. Nakaka-touch at inspiring. I feel the love of family and God. Positive vibes. #IkawAngLiwanagAtLigaya.”
As of December 7, the ABS-CBN Christmas ID already has 4.3 million views on YouTube and 4 million views on Facebook. Its lyric video released last November 27, meanwhile, already has 7.2 million views on YouTube and 11 million views on Facebook.
The ABS-CBN Christmas ID 2020 was created by the ABS-CBN Creative Communication Management Division headed by Robert Labayen, Johnny De Los Santos, and ABS-CBN COO of broadcast Cory Vidanes. The lyrics of “Ikaw Ang Liwanag at Ligaya” theme was written by Robert Labayen and Love Rose De Leon with music by Thyro Alfaro, and featured the voices of 20 Kapamilya artists.
It was a collective effort by Kapamilya stars, ABS-CBN News and TeleRadyo anchors and reporters, and regional MOR DJs in gratitude to the selfless generosity and love of Filipinos, who continue to be with us as we find new ways of serving the people and sharing light and joy to the nation.
“Ikaw ang Liwanag and Ligaya” also celebrates the unwavering public service of the ABS-CBN Foundation with Ernie Lopez and Berta Lopez-Feliciano, and the Knowledge Channel Foundation Inc. led by Rina Lopez Bautista.
The Christmas ID 2020 Creative and Production Team was led by overall head of production Sheryl Ramos, lead producer Lawrence Arvin Sibug, producers Christian Faustino, Adrian Lim, Anna Charisse Perez, Revbrain Martin, Raywin Tome, Maria Lourdes Parawan, Edsel Misenas, Kathrina Sanchez, Roda Baldonado, Maria Concepcion Salire, Mariah Krizaeda Quilao, Winter Delos Reyes, Franciesca Cruz, Diane Monique Olaivar, Jhoi Pelagio-Pablo, Kathrine Panganiban, Mac Gregor Kho, Love Rose De Leon, with technical producer Dhalia Mae Ga-as, CCM traffic and operations head, Tess Perez-Mendoza, editing team main editor Jaimee Jan Agonia, Mark Gonzales, Glenn Albaytar, headed by Maria Concepcion Salire, audio production specialist Alvin Mendoza, motion graphic specialist Karlo Emmanuel Victoriano, and print graphic specialist Regine Binuya-Bague, headed by Alfie Landayan.
The ABS-CBN Christmas ID 2020 is a collaborative work among directors from ABS-CBN Entertainment and 8th St. Cinema Production. ABS-CBN CCM synergized with ABS-CBN Integrated Marketing Team headed by Cookie Bartolome and Krystel Agnote, ABS-CBN TV Entertainment Production headed by Laurenti Dyogi, ABS-CBN TV production non-narrative team headed by Lui Andrada, ABS-CBN TV production narrative team headed by Ruel Bayani, and Dreamscape headed by Deo Endrinal, business unit heads Kylie Balagtas, Julie Anne Benitez, Lourdes De Guzman, Roda Dela Cerna, Carl Dela Merced, Raymund Dizon, Rizza Ebriega, Mercy Gonzales, Leilani Gutierrez, Joyce Liquicia, Jasmine Pallera, Erick Salud, and Reily Santiago, ABS-CBN Regional, ABS-CBN News, ABS-CBN Global, ABS-CBN Foundation, G Diaries, ABS-CBN Digital Media Division, ABS-CBN Sales, ABS-CBN TV Production Operations Team, ABS-CBN Licensing, ABS-CBN Property Management Team, ABS-CBN Star Magic, ABS-CBN Human Resources, ABS-CBN On-Air Operations and Programming Team, ABS-CBN Clinic, ABS-CBN Finance team, ABS-CBN Star Music, ABS-CBN Safety and Security team, ABS-CBN Corporate Communications, and Liter of Light Founder & Global Director Illac Diaz.
Viewers can watch “Ikaw Ang Liwanag at Ligaya” on the YouTube channel and Facebook page of ABS-CBN Entertainment. For more details, follow @ABSCBNPR on Facebook, Twitter, and Instagram, or visit abs-cbn.com/newsroom.