BLOOMs reveled in the unique “BINIfied” concert experience
The nation’s girl group BINI brought the house down at their year-end party, “BINIfied,” at The Philippine Arena in Bulacan last Saturday (November 29), drawing a jam-packed crowd for an electrifying night of show-stopping music and captivating visuals.
The audience enjoyed never-before-seen performances of BINI’s new songs from the group’s latest album “FLAMES,” including “Infinity, “Paru-paro,” and “Bikini,” and crowd favorites “Karera, “Pantropiko,” and “Salamin, Salamin,” as well as explosive solo numbers of Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena.
The event also doubled as a thanksgiving celebration of the group’s 2025 milestones, from the successful “BINIverse” World Tour and EP, the launch of BINI cosmetics line and new album, “FLAMES,” and more.
BINI’s fans called BLOOMs who availed the sold-out “BINIfied Concert Experience” also enjoyed an all-encompassing journey beyond the show. The package included a three-day, two-night hotel accommodation at either Solaire Resort North or Novotel Araneta Manila, exclusive merchandise and ticket perks, special access to merch booths, access to pre-party “BINIfied” soundcheck (for A and B Package Holders), and hi-bye session with BINI after the concert.
They also experienced hassle-free round-trip bus transfers from hotel to the concert venue through “BINIfied’s” travel partner, JAC Liner, Incorporated. At the BINIfied Party bus, BLOOMs participated in games, got a chance to win BINI merch, and listened to their favorite BINI songs during their rides to and from The Philippine Arena. They were likewise treated with snacks during their ride.
The “BINIfied” package holders also got “It’s Showtime” Live Audience passes which allowed them to watch during the program’s anniversary week.
Apart from the live showcase at the world’s largest indoor arena, “BINIfied” was livestreamed on iWant last Saturday (Nov. 29), with a special replay last Sunday (Nov. 30).
The concert, which was presented by ABS-CBN Events, Star Magic, and ABS-CBN Music, sparked buzz and trended widely on social media, particularly on X, with the topics #BINIFIED, #BINIfiedYearEndParty, and BINIFIED PH ARENA PARTY.
Special thanks to Solaire Resort North and Novotel Araneta Manila, and Jac Liner, Inc. for helping make the BINIfied weekend truly a memorable experience for the BLOOMs.
