ABS-CBN bags 18 honors at the 12TH ARAW Values Awards for inspiring Christmas IDs and advocacy campaigns

ABS-CBN received 18 accolades at the 12th ARAW Values Awards for its Christmas IDs and notable advocacy campaigns that promote Filipino values and positive social change.Produced by its Creative Communications Management division, ABS-CBN’s impactful campaigns spotlight meaningful storytelling and how stories can positively influence the lives of its viewers.In the “Respect and Care for Life and Dignity and the Rights of All” category, ABS-CBN’s “Pag-alala sa Kadakilaan” and “Tibok” won silver awards, while “Pag-ibig ang Hihilom sa Daigdig,” “Ligtas Pilipinas sa COVID-19,” “Bawat Isa ay Bantay Bata,” “Heroes Unmasked,” “Jones Story,” and 2021 Christmas ID “Andito Tayo Para sa Isa’t Isa” each won a bronze award.

In the “Love of God and Respect for Religious Beliefs” category, ABS-CBN’s 2020 Christmas ID and campaign “Ikaw ang Liwanag at Ligaya” and 2023 Christmas ID “Pasko ang Pinakamagandang Kwento” both took home the bronze award.

Meanwhile, “Tinig ng Nawalan,” “Press Freedom-May Pangalan,” Kapamilya Channel’s ID “Kapamilya Forever,” “Panalangin Para sa Halalan,” “Halalan Campaign-Mabuting Katangian,” “Graduation Photo,” and ABS-CBN’s 2022 Christmas ID “Tayo ang Ligaya ng Isa’t Isa” all received Certificates of Merit.

The ARAW Values Awards is a biennial event that recognizes campaigns that promote positive values and social change for Branded Communications and Advocacy Communications.

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