ABS-CBN won the hearts of viewers nationwide in April as it offered values-laden and relevant news stories, hitting an average audience share of 46%, or a 16-point wide lead against GMA’s 30%, according to data from Kantar Media.
“FPJ’s Ang Probinsyano” (38.5%) is still on the top spot of most-watched programs nationwide, followed by the reality competition series “World of Dance Philippines” (32.6%) that ended its run on Philippine TV strongly.
The Angel Locsin-led primetime series “The General’s Daughter” (31.3%) snagged the third spot with its action-packed episodes every night, while “Search for the Idol Philippines” (29.5%) made a huge splash with its debut, soaring instantly at number four.
“TV Patrol” (28.3%) remained as the choice newscast of Filipinos, rounding out the top five. Meanwhile, “Kadenang Ginto” (25.3%) shot to number seven, continuing to be the most-watched afternoon show nationwide that also consistently trends online. The other programs that make up the list are “Halik” (25%), which also recently held its finale, “Maalaala Mo Kaya” (24.5%), and Dreamscape’s newest weekend program, “Hiwaga ng Kambat” (23.5%).
With the consistent strong performance of “Kadenang Ginto” every afternoon, ABS-CBN’s afternoon block (3PM-6PM) average audience share shot up to 51%, or 22 points higher than GMA’s 29%. This is the first time this year that ABS-CBN’s afternoon average audience share breached 50%.
Likewise, ABS-CBN won again in the primetime block (6PM-12 MN), where it garnered an average audience share of 48%, beating GMA’s 31% as most of its primetime shows dominated the most watched programs list. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The network also still remained supreme in the morning block (6AM-12NN), where it got 35%, versus GMA’s 29% and in the noontime block (12NN-3PM) where the network recorded 47%, compared to GMA’s 29%.
ABS-CBN also continued to conquer viewership in Metro Manila and Mega Manila. The Kapamilya network recorded an average audience share of 44%, or 22 points higher than GMA’s 22% in Metro Manila, while in the Mega Manila area, the Kapamilya network earned 38%, compared to GMA’s 29%.
Moreover, ABS-CBN remained unbeatable in Total Luzon where it registered 41%, beating GMA’s 33%; in Total Visayas where it earned the widest lead with 55% or 32 points higher, versus GMA’s 23%; and in Total Mindanao where it clinched 54%, beating GMA’s 27%.
Global audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
TABLE 1. TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
46 |
| 2 |
GMA |
30 |
| 3 |
TV5 |
3 |
| Source: Kantar Media |
TABLE 2. NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
48 |
| 2 |
GMA |
31 |
| 3 |
TV5 |
4 |
| Source: Kantar Media |
TABLE 3. NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
|
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
|
35 |
| 2 |
GMA |
|
29 |
| 3 |
TV5 |
|
2 |
| |
Source: Kantar Media |
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TABLE 4. NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
47 |
| 2 |
GMA |
29 |
| 3 |
TV5 |
2 |
| Source: Kantar Media |
TABLE 5. NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
51 |
| 2 |
GMA |
29 |
| 3 |
TV5 |
2 |
| Source: Kantar Media |
TABLE 6. TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
41 |
| 2 |
GMA |
33 |
| 3 |
TV5 |
3 |
| Source: Kantar Media |
TABLE 7. TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
55 |
| 2 |
GMA |
23 |
| 3 |
TV5 |
4 |
| Source: Kantar Media |
TABLE 8. TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
54 |
| 2 |
GMA |
27 |
| 3 |
TV5 |
3 |
| Source: Kantar Media |
TABLE 9. TOTAL DAY METRO MANILA TV VIEWERSHIP IN APRIL 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
44 |
| 2 |
GMA |
22 |
| 3 |
TV5 |
2 |
| Source: Kantar Media |
TABLE 10. TOTAL DAY MEGA MANILA TV VIEWERSHIP IN APRIL 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
38 |
| 2 |
GMA |
29 |
| 3 |
TV5 |
3 |
| Source: Kantar Media |
TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN APRIL 2019 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)
| Rank |
Channel |
Title |
Rating in % |
| 1 |
ABS-CBN |
FPJ'S ANG PROBINSYANO |
38.5% |
| 2 |
ABS-CBN |
WORLD OF DANCE PHILIPPINES |
32.6% |
| 3 |
ABS-CBN |
THE GENERAL’S DAUGHTER |
31.3% |
| 4 |
ABS-CBN |
SEARCH FOR THE IDOL PHILIPPINES |
29.5% |
| 5 |
ABS-CBN |
TV PATROL |
28.3% |
| 6 |
GMA |
KAPUSO MO, JESSICA SOHO |
26.5% |
| 7 |
ABS-CBN |
KADENANG GINTO |
25.3% |
| 8 |
ABS-CBN |
HALIK |
25% |
| 9 |
ABS-CBN |
MAALAALA MO KAYA |
24.5% |
| 10 |
ABS-CBN |
HIWAGA NG KAMBAT |
23.5% |