ABS-CBN kicks off new decade as most watched network

ABS-CBN is ushering the new decade on a high note as viewers nationwide continue to watch the network’s values-laden entertainment shows and relevant news programs, making it hit an average audience share of 38%, versus GMA’s 32%, according to Kantar Media.
 
“FPJ’s Ang Probinsyano” (30.3%) still holds the title of being the top choice of Filipino viewers, followed closely by the new teleserye and LizQuen-starrer, “Make it With You” (27.5%). On the other hand, Judy Ann Santos’ “Starla” (27%) ended its run on primetime TV strongly.
 
Other Kapamilya shows that made the cut include “TV Patrol” (24.5%), “Your Moment” (20.7%), “Maalaala Mo Kaya” (19.9%), and “Rated K: Handa Na Ba Kayo?” (19.7%).
 
Meanwhile, ABS-CBN ruled across all time blocks in January, particularly in primetime (6PM-12MN), where it scored an average audience share of 41%, versus GMA’s 33%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
 
The Kapamilya network also won in the morning block (6AM-12NN) with an average audience share of 34%, while GMA only got 27%, as well as in the noontime block (12NN-3PM) with 37%, in contrast to GMA’s 33%, and in the afternoon block (3PM-6PM) with 39%, versus GMA’s 37%.
 
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.