BINI’s official launch to air on A2Z and Kapamilya Channel this weekend

Rising P-pop girl group BINI begins its new era with a bang as the fan-praised music video for its empowering single “Born to Win” has racked up over over 410,000 views on YouTube, just four days after its release and the group’s official launch.

The video for "Born to Win," an electronic-pop tune where BINI sings about seizing the moment and rising above challenges, has trended on YouTube Philippines since its drop last Friday (June 11). It also racked up over 200,000 views in its first 24 hours.

Fans in and out of the Philippines have applauded the video for its concept, stunning visuals, and members Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena, and who are seen wearing different extravagant outfits against multiple futuristic backgrounds.

Buzz for BINI’s “Born to Win” era has also been building as its live performance on “ASAP Natin ‘To” on Sunday (June 13) breached over 100,000 views in just 24 hours.

BINI introduced their fierce side in their official two-part launch on KTX.ph, which will air on A2Z this Saturday (June 19) at 4:30 PM and on Kapamilya Channel on Sunday (June 20) at 9:45 PM.

In its first part called “The Runway,” the girls donned three different sets of original creations of renowned Filipino designer Francis Libiran.

In “The Showcase,” meanwhile, the BINI girls interacted with fans and treated them to a mini-concert experience, flaunting their sharp and synchronized choreography as they performed their pre-debut song “Da Coconut Nut” before flawlessly transitioning into “Born to Win.”

The girls also showed off their vocal prowess and electrifying dance moves in three separate performances: Gwen and Sheena performed KZ Tandingan’s “Tagu-Taguan,” Colet, Jhoanna, and Maloi belted out Janine Berdin’s “Biyaya,” while Aiah, Stacey, and Mikha impressed with their rap song “World War C,” their original composition about having strength amid the pandemic.

“The Showcase” also let fans in on the personal journey of each BINI member and never-before-seen footage of the girls’ rigorous training sessions under ABS-CBN’s Star Hunt Academy.

Fans of BINI, who are officially called BLOOM, can look forward to more surprises from P-pop’s newest star as the group comes out with the Japanese, Spanish, Thai, and Bahasa versions of “Born to Win” later this year. BINI is also slated to release its full debut album and will headline a joint concert with brother group BGYO. 

For updates, follow BINI_ph on Facebook, Twitter, Instagram, and Tiktok, and subscribe to the group’s official YouTube channel, BINI TV.