There is a Japanese idiom from the 16^th century that goes, “ichi-go ichi-e“, which means “one time, one meeting“. Through the years, the term has been translated as “for this time only” or “once in a lifetime“.

In Tagalog, the basis of the national Filipino language, the equivalent phrase is “minsanan lang ito“.

On the occasion of the 25^th anniversary of TFC, the international flagship channel of ABS-CBN, the Philippines’ leading media and entertainment company will bring its longest-running weekend variety show in the Philippines to the birthplace of TFC — the San Francisco Bay Area.

Come August 3, Saturday, at the prestigious SAP Center at San Jose, right in the heart of the Bay Area’s Silicon Valley, “ASAP Natin ‘To Bay Area” promises a one-of-a-kind, once-in-a-lifetime concert experience that music lovers of all ages and ethnicities would not want to miss.

After selling out world-class venues in Singapore, Dubai, Los Angeles, London, New York, Toronto, Honolulu, and Sydney, ASAP has sealed its reputation overseas as a tour de force Filipino musical event. Each ASAP show that is held abroad fires on all cylinders: top-drawer celebrities, back-to-back concerts in one event which are aired as two full episodes on TFC, highest production values, carefully curated song and dance numbers, hard-to-match levels of performance energy and explosions of Filipino talent and pride.

But “ASAP Natin ‘To Bay Area” dares to go beyond what all previous ASAP tour legs have accomplished.

“TFC’s gone silver: a quarter of a century in service to the Filipinos worldwide,” said ABS-CBN Global COO Olivia De Jesus. “The concept behind ’ASAP Natin ‘To Bay Area’ celebrates not only where TFC has been, but what it has become, and where it’s going. This ASAP reflects the journeys of the overseas and migrant Filipinos and how they’ve evolved as a dynamic community which is diverse in composition but still identifiably Filipino.”

De Jesus continues: “Expect ‘ASAP Natin ‘To Bay Area’ not to be just a single-flavor dish; it will be a fusion of both fresh and familiar musical flavors that will showcase what being Filipino in the diaspora looks like today.”

To further explain, ABS-CBN North and Latin America Managing Director Jun Del Rosario cited the most unique ASAP live cast to date — a casting coup that would be very challenging to replicate.

“In previous ASAP legs in the U.S. like ‘ASAP Live in New York’ at Barclays Center, we involved local talents. For instance, the Broadway Barkada performed with select ASAP mainstays,” Del Rosario said. “But ‘ASAP Natin ‘To Bay Area’ enhanced that collaboration with more popular local entertainers. It has AJ Rafael, Angelica Hale, The Filharmonic, Jasmine Trias, Josephine “Banig” Roberto, Jej Vinson and the Str8jacket Dance Company, all of whom have drawn significant U.S. mainstream attention and exposure. Moreover, ASAP has brought in two Filipino rap artists in Bassilyo and Smugglaz which is a first for ASAP Live abroad. All of these infusions add to the once-in-a-lifetime character of this special TFC 25^th anniversary event.”

Rounding up the star-studded line up are as follows: Angel Locsin, Angeline Quinto, Billy Crawford, Carol Banawa, Coco Martin, Daniel Padilla, Darren Espanto, Edward Barber, Ella Mae Saison, Enchong Dee, Erik Santos, Gary Valenciano, Gerald Anderson, the Gold Squad, Inigo Pascual, Janine Berdin, Joshua Garcia, Julia Barretto, Kathryn Bernardo, Kim Chiu, Kyla, KZ, Maja Salvador, Martin Nievera, Maymay Entrata, Moira Dela Torre, Morissette, Ogie Alcasid, Paulo Avelino, Pia Wurtzbach, Piolo Pascual, Pops Fernandez, Regine Velasquez-Alcasid, Sam Milby, Shane Ericks, Sheryn Regis, TNT Boys, Tony Labrusca, Yeng Constantino, Zsa Zsa Padilla and the G-Force.

ABS-CBN Global Head of Events Ricky Resurreccion quipped: “‘ASAP Natin ‘To Bay Area’ — which means ‘this is our ASAP Bay Area’ — is ‘minsanan lang’. So, let’s make sure ‘na sulitin ang bihira’. Let’s make the most out of this spectacular event. Family fun for the family starts at 2pm with all our exciting vendor booths. We have a pre-show at 3:30pm. The first ASAP show starts at 5pm, and the second one starts at 7:45pm. With all these, I guarantee that fans will get more than their money’s worth.”

Tickets are moving fast, with the top two tiers sold out already. To buy tickets now, visit https://mytfc.com/asapbayarea

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MEDIA CONTACT:

NERISSA M. FERNANDEZ
Global Head, Corporate Affairs & PR, ABS-CBN Global
Regional Head, Corporate Affairs & PR, ABS-CBN International (North & Latin America)
2001 Junipero Serra Blvd., Ste 200
Daly City, CA 94014
OFFICE: 650-508-6032
MOBILE: 650-455-8616
nerissa_fernandez@abs-cbn.com
https://usa.mytfc.com/

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