ABS-CBN opened 2019 on a high note as viewers nationwide tuned in to its news and entertainment shows, making the network hit an average audience share of 45% in January, or 15 points higher than GMA’s 30%, based on Kantar Media’s data.
New shows “The General’s Daughter,” “World of Dance Philippines” now part of top programs nationwide
ABS-CBN opened 2019 on a high note as viewers nationwide tuned in to its news and entertainment shows, making the network hit an average audience share of 45% in January, or 15 points higher than GMA’s 30%, based on Kantar Media’s data.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
ABS-CBN led in Mega Manila where it scored 37%, beating GMA’s 28% and in Metro Manila, where it registered an average audience share of 44% against GMA’s 23%. ABS-CBN likewise led in Total Luzon, where it garnered 40% versus GMA’s 32%, in Total Visayas with 54%, or 29 points higher than GMA’s 25%, and in Total Mindanao with 55%, while GMA only scored 26%.
ABS-CBN programs ruled the top 10 list of most watched programs in January with “FPJ’s Ang Probinsyano” (39.1%) on top.
Also part of the top 10 are the Kapamilya network’s newest shows, Angel Locsin’s “The General’s Daughter” (32.8%) and the new reality talent show, “World of Dance Philippines” (30.8%) followed by ABS-CBN’s flagship news program “TV Patrol” (30.2%). JoshLia’s “Ngayon at Kailanman” (28.7%) ended its run strongly, while “Maalaala Mo Kaya” (24.3%) continued to rule its timeslot every Saturday. “Halik” (23.2) sustained its high viewership, while the comeback of “Minute to Win It: Last Man Standing” (22.6%) earned its place in the top 10. Completing the list is the values-laden program “Wansapanataym” (22.4%).
Meanwhile, ABS-CBN won across all time blocks, particulary in primetime where it earned an average audience share of 50%, or 21 points higher than GMA’s 29%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments to reach more consumers effectively.
The Kapamilya network was also successful in conquering the morning block (6AM-12NN) with an average audience share of 37%, compared to GMA’s 27%; in the noontime block (12NN-3PM) with 42%, versus GMA’s 31%; and in the afternoon block (3PM-6PM) with 44%, beating GMA’s 33%.
TABLE 1. TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
45 |
| 2 |
GMA |
30 |
| 3 |
TV5 |
2 |
| Source: Kantar Media |
TABLE 2. NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
50 |
| 2 |
GMA |
29 |
| 3 |
TV5 |
3 |
| Source: Kantar Media |
TABLE 3. NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
|
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
|
37 |
| 2 |
GMA |
|
27 |
| 3 |
TV5 |
|
1 |
| |
Source: Kantar Media |
| |
|
|
|
|
| |
|
|
|
|
|
TABLE 4. NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
42 |
| 2 |
GMA |
31 |
| 3 |
TV5 |
2 |
| Source: Kantar Media |
TABLE 5. NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
44 |
| 2 |
GMA |
33 |
| 3 |
TV5 |
2 |
| Source: Kantar Media |
TABLE 6. TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
40 |
| 2 |
GMA |
32 |
| 3 |
TV5 |
2 |
| Source: Kantar Media |
TABLE 7. TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
54 |
| 2 |
GMA |
25 |
| 3 |
TV5 |
3 |
| Source: Kantar Media |
TABLE 8. TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
55 |
| 2 |
GMA |
26 |
| 3 |
TV5 |
2 |
| Source: Kantar Media |
TABLE 9. TOTAL DAY METRO MANILA TV VIEWERSHIP IN JANUARY 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
44 |
| 2 |
GMA |
23 |
| 3 |
TV5 |
2 |
| Source: Kantar Media |
TABLE 10. TOTAL DAY MEGA MANILA TV VIEWERSHIP IN JANUARY 2019 BY HOUSEHOLDS
| RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
| 1 |
ABS-CBN |
37 |
| 2 |
GMA |
28 |
| 3 |
TV5 |
2 |
| Source: Kantar Media |
TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN JANUARY 2019 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)
| Rank |
Channel |
Title |
Rating in % |
| 1 |
ABS-CBN |
FPJ'S ANG PROBINSYANO |
39.1 |
| 2 |
ABS-CBN |
THE GENERAL’S DAUGHTER |
32.8 |
| 3 |
ABS-CBN |
WORLD OF DANCE PHILIPPINES |
30.8 |
| 4 |
ABS-CBN |
TV PATROL |
30.2 |
| 5 |
ABS-CBN |
NGAYON AT KAILANMAN |
28.7 |
| 6 |
GMA |
KAPUSO MO, JESSICA SOHO |
25.7 |
| 7 |
ABS-CBN |
MAALAALA MO KAYA |
24.3 |
| 8 |
ABS-CBN |
HALIK |
23.2 |
| 9 |
ABS-CBN |
MINUTE TO WIN IT: LAST MAN STANDING |
22.6 |
| 10 |
ABS-CBN |
WANSAPANATAYM |
22.4 |